WHAT WE DO.

We’re a creative agency for good.

We help brands create good for people and the planet - and bring the impact to life through creative ideas, community, and connection.

HOW WE create good.

BRAND STRATEGY

Strategies that build connection and drive impact - aligned with your purpose and values.

events

Experiences that connect people and spread the good vibes - through community and connection.

PARTNERSHIPS

Partnerships that connect brands with charities and communities - sharing your mission, values, and vibe.

CREATIVE IDEAS

Ideas and campaigns that connect, inspire, and create impact - for people and the planet.

OUR SERVICES.

  • BRAND STRATEGY

    Strategy that builds connection and drives impact - aligned with your purpose and values.

    We help you define your brand’s why, then turn it into a clear, purpose-led strategy full of impact, connection, and good vibes.

    Whether you’re launching a new brand or becoming a certified B Corp, we’ll help you map your impact and share your story.

  • CREATIVE IDEAS

    Ideas that connect, inspire, and create impact — for people and the planet.

    We turn your purpose into powerful creative, from campaigns and brand stories to big ideas that get people talking.

    From one-off impact campaigns to ongoing content series, we make sure your good is seen, shared, and celebrated.

  • EVENTS

    Experiences that connect people and spread the good vibes - through community and connection.

    From grassroots activations to major impact events, we create experiences that spark connection, showcase your impact, and spread good vibes.

  • PARTNERSHIPS

    We connect brands with charities and communities that share your mission, values, and vibe.


    Think of How Good as the Hinge for partnerships for good - helping brands and charities find the right match, minus the awkward first date (and no swiping required).

    👉 Ready to find your match?

CONTACT US

why work with us.

HANDS ON APPROACH

With a background in building both global brands and a grassroots charity, we work closely with purpose-led teams to turn ideas into real impact—for people, the planet, and their communities.

CREATIVE STRATEGY WITH PURPOSE

With experience on both the brand side and in building grassroots movements, our strategy is authentic, engaging, and designed to create real good—for people and the planet.

lived experience

How Good Creative was founded through lived experience—turning mental health challenges into a global movement for good. Founded by Grant Trebilco, who also started OneWave in 2013, that same lived experience drives everything we do today: helping brands inspire people, build community, and create meaningful impact.

HOW WE WORK.

We keep things simple and flexible — because every project’s different. You can work with us on a daily rate or project basis, whatever fits best. From one-off ideas to full campaigns, we’ve got you.

We also team up with a trusted crew of freelancers, creatives, and collaborators — so we can scale up and deliver full-service agency support, tailored to what you need.

We kick things off with a free brainstorm coffee — a chance to get to know you, your values, and what good you want to create.


If you’re interested, we’ll come back with creative ideas, ways we can work together, and pricing options that fit your needs.