WHAT WE DO.

We’re a creative agency for good.

We help brands bring good to life - for people and the planet.

HOW WE CREATE GOOD.

  • BRAND STRATEGY

    Purpose-led strategy that gives your brand direction and impact.

    We help you define (or refine) your brand’s purpose, values, and role in the world - then turn that into a clear, actionable strategy you can actually build from.

    Includes:
    - Brand positioning & messaging
    - Purpose & impact frameworks
    - B Corp and impact journeys

  • CREATIVE & CAMPAIGNS

    Creative Ideas and campaigns that connect, inspire, and create impact.

    We turn your purpose into bold creative campaigns that connect, inspire and get people and get people talking.

    Includes:

    - Campaign concepts & platforms
    - Brand storytelling & messaging
    - Impact-led creative direction
    - Website design & digital experiences

  • EVENTS

    Experiences that connect people and spread good vibes.

    From grassroots activations to large-scale impact events, we design and deliver experiences that bring brands, communities, and purpose together.

    Includes:
    - Brand activations
    - Community & impact events
    - Live storytelling moments

  • PARTNERSHIPS

    Connect brands with charities that share your values and vibe.

    From identifying the right partners to shaping the collaboration, activation, and storytelling, we help build partnerships that feel natural, authentic, and impactful.

    Includes:
    – Charity partnerships
    – Community collaborations
    – Long-term impact relationships

CONTACT US

why work with us.

HANDS ON APPROACH

With a background in building both global brands and a grassroots charity, we work closely with purpose-led teams to turn ideas into real impact—for people, the planet, and their communities.

CREATIVE STRATEGY WITH PURPOSE

With experience on both the brand side and in building grassroots movements, our strategy is authentic, engaging, and designed to create real good—for people and the planet.

lived experience

How Good Creative was founded through lived experience—turning mental health challenges into a global movement for good. Founded by Grant Trebilco, who also started OneWave in 2013, that same lived experience drives everything we do today: helping brands inspire people, build community, and create meaningful impact.

HOW WE WORK.

We keep things simple and flexible - because every project’s different. You can work with us on a daily rate or project basis, whatever fits best. From one-off ideas to full campaigns, we’ve got you.

We collaborate with a trusted crew of freelancers, filmmakers, photographers, content creators, and social media specialists, so we can scale up and deliver full-service support when needed.

  • Flexible: project-based or daily rate to suit your needs.

  • Scalable: tap into our network of creatives and specialists to bring ideas to life.

  • Collaborative: we kick things off with a free brainstorm coffee to create and discuss ideas together. ☕️

If you’re keen, we’ll come back with creative ideas, ways we can work together, and pricing options that align with your values and help you achieve your goals.