WORK THAT SHAPED HOW GOOD.
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WORK THAT SHAPED HOW GOOD. *
These projects were led by Grant Trebilco through his work as Founder of OneWave, alongside community volunteers and partners. They continue to shape the values, approach, and experience behind How Good.
OneWave x Royal Visit – Fluro Friday (2018)
Event leadership & community coordination
The Idea
Use a once-in-a-generation moment to bring colour, community, and conversation to mental health.
My Role
Led the planning and delivery of a special OneWave Fluro Friday during the royal visit to Australia, working closely with the OneWave community, volunteers, and partners.
The Outcome
Thousands of people welcomed Prince Harry and Meghan to OneWave’s Fluro Friday at Bondi Beach, helping spark a global conversation around mental health. With international media coverage and huge community support, the event showed how simple, people-led ideas can spark meaningful conversations about mental health around the world.
In the months that followed, Fluro Fridays expanded to more than 10 new locations worldwide, and OneWave’s school programs continued to grow.
OneWave 10-Year Anniversary – Bondi Beach
Community event leadership
The Idea
Celebrate 10 years of the OneWave community by bringing colour to mental health in a powerful, visual way - a human fluro wave stretching the length of Bondi Beach.
My Role
I led the idea, planning, and delivery of OneWave’s 10th birthday event, supported by volunteers and community members, and delivered on a minimal budget.
The Outcome
More than 1,000 people joined hands along the length of Bondi Beach, creating a powerful moment of connection and belonging.
What this experience shaped
How simple, community-powered ideas can create meaningful impact without large budgets or heavy production.
OneWave x WSL x Hydralyte
Partnership Idea, Development & management
The Idea
Combine the global reach of professional surfing with the heart of a grassroots mental health charity and a wellness-focused brand — using surfing, colour, and community to bring mental health conversations to life worldwide.
By activating the partnership at World Surf League events, the goal was to create global visibility for mental health while delivering real, local impact through school programs in the communities where those events take place.
My Role
I developed and pitched the initial partnership concept to the World Surf League, around shared values and a belief that surfing and community can be powerful tools for mental health.
I continue to lead and manage the partnership, working closely with the WSL and Hydralyte teams through ongoing planning, delivery, and fortnightly WIP check-ins to ensure the collaboration remains aligned, impactful, and sustainable year on year.
The Outcome
Now in its fourth year, the partnership has grown from its early years at Bells Beach to also include the Gold Coast Pro, expanding its reach and supporting mental health school programs that have impacted more than 6,000 young people.
What this experience shaped
How combining global platforms with grassroots purpose - and backing it with the right brand partners, who share the same values - can create lasting impact at both a worldwide and community level.
OUR WORK.
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12 years Building a global charity
As the founder of OneWave, Grant Trebilco turned a simple idea into a global surf community, raising awareness for mental health across 200+ beaches in over 50 countries.
From launching Fluro Fridays to rolling out Free the Funk programs in schools and workplaces — reaching over 50,000 people — this lived experience is at the heart of everything we do at How Good Creative.
Grant led the setup of OneWave as a registered charity — building the board of directors and team, and shaping the strategy and governance that still drive its impact today. -
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20+ years marketing experience
From brand-side roles at FMCG companies — including Frucor in New Zealand, and Brown-Forman, SC Johnson, and Kellogg’s in Australia — where Grant worked on the Nutri-Grain Ironman Series as Brand Manager for Nutri-Grain, to purpose-led campaigns and partnerships at Bastion Effect as Account Director for brands like The Color Run…
Earlier in his career, Grant also spent three years at Barclays Capital in London, gaining firsthand experience in the financial industry.
This mix of commercial and purpose-led work shapes the way How Good Creative brings together strategy, creativity, and purpose to help brands create real impact (with good vibes all the way through).
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Public Speaking
As the Founder of OneWave and a passionate mental health advocate, Grant Trebilco has inspired audiences around the world — from presenting at global mental health conferences to delivering school programs to over 50,000 students across Australia and New Zealand.
Whether it’s a keynote, panel, or team-building session, Grant shares his lived experience with heart, humour, and hope — inspiring others to follow their passion and create impact.
WHY WORK WITH US.
lived experience
How Good Creative was founded through lived experience—turning mental health challenges into a global movement for good. Founded by Grant Trebilco, who also started OneWave in 2013, that same lived experience drives everything we do today: helping brands inspire people, build community, and create meaningful impact.
creative strategy with purpose
With experience building both brands and grassroots movements, our strategy is authentic, engaging, and designed to create real good—for people and the planet.
HANDS-ON APPROACH
With a background in building both global brands and a grassroots charity, we work closely with purpose-led teams to turn ideas into real impact—for people, the planet, and their communities.
HOW WE WORK.
We keep things simple and flexible - because every project’s different. You can work with us on a daily rate or project basis, whatever fits best. From one-off ideas to full campaigns, we’ve got you.
We collaborate with a trusted crew of freelancers, filmmakers, photographers, content creators, and social media specialists, so we can scale up and deliver full-service support when needed.
Flexible: project-based or daily rate to suit your needs.
Scalable: tap into our network of creatives and specialists to bring ideas to life.
Collaborative: we kick things off with a free brainstorm coffee to create and discuss ideas together. ☕️
If you’re keen, we’ll come back with creative ideas, ways we can work together, and pricing options that align with your values and help you achieve your goals.