How Good Creative was founded by Grant Trebilco, who brings 20 years of marketing experience and over a decade building OneWave—a global mental health charity and social impact movement.

At the heart of it all? A passion for helping people and building community.

What began as a simple idea at Bondi Beach grew into Fluro Friday events in 50+ countries, plus mental health programs that have reached over 50,000 young people in schools and 5,000+ people in workplaces.

After facing his own mental health challenges, Grant launched OneWave to give more people the chance to ride waves and talk about mental health. That lived experience continues to shape everything we do.

Now, through How Good Creative, we're combining that journey with his experience on both the client and agency side—to help others create good for people, the planet, and their brand.

👉 Want to know how we help brands create good? [See What We Do →]