how good

CREATIVE.

Helping brands create good for people and the planet.

WHY?

How Good is helping people.

How Good is helping the planet.

We’re here for a good time and a long time — and together, we can create impact that keeps on giving.

It all STARTS with an idea.

WHAT WE DO.

We’re a creative agency for good.

We help brands create good for people and the planet—through ideas, community, and connection.

OUR SERVICES.

  • CREATIVE IDEAS FOR GOOD

    Ideas that connect, inspire, and create impact—for people and the planet.

  • BRAND STRATEGY FOR GOOD

    Strategy that builds connection and drives impact—aligned with your purpose and values.

  • EVENTS FOR GOOD

    Experiences that bring people together and spread the good through community and connection.

  • PARTNERSHIPS FOR GOOD

    Connecting brands with the right charity partners to create long-term impact, together.

OUR WORK.

  • 12 years Building a global charity

    As the founder of OneWave, Grant Trebilco turned a simple idea into a global surf community raising awareness for mental health across 200+ beaches in over 50 countries.

    From launching Fluro Fridays to creating Free the Funk programs in schools and workplaces—impacting over 50,000 people—this lived experience is at the heart of everything we do.

    Because when brands lead with purpose, they don’t just create good. They build real connection and lasting impact.

  • 20+ years building brands

    From brand-side roles at global companies like Frucor, Unilever, SC Johnson, and Kellogg’s—to leading purpose-led campaigns and partnerships at Bastion Effect for brands like The Color Run.

    This experience shapes the way we work at How Good Creative—bringing strategy, creativity, and purpose together to help brands create real impact (and good vibes all the way through).

  • Public Speaking

    As the Founder of OneWave and a passionate mental health advocate, Grant Trebilco has inspired audiences around the world—presenting at global mental health conferences, delivering school programs to over 50,000 students, and speaking to crowds as big as 500 at leadership events.

    Whether it’s a keynote, panel, or team-building session, Grant shares lived experience with heart, humour, and hope—to inspire others to follow their passion and create impact.

MEET THE FOUNDER 

How Good Creative was founded by Grant Trebilco, who brings 20 years of marketing experience and over a decade building OneWave—a global mental health charity and social impact movement.

What started as a simple idea at Bondi Beach grew into Fluro Friday events in 50+ countries and mental health programs that have supported over 50,000 students and 5,000+ people in workplaces.

After facing his own mental health challenges, Grant created OneWave to give more people the chance to ride waves and talk about mental health. That lived experience continues to shape everything we do.

Now, through How Good Creative, he’s combining that journey with client- and agency-side experience to help others create good for people, the planet—and your brand.